When to Replace Your Makeup: The Expiry Guide

When to Replace Your Makeup - Brittany Cosmetics

Most of us keep makeup far longer than we should. Products do not just stop performing as they age — they can change texture, irritate skin and even harbour bacteria. Knowing when to replace each item keeps your makeup working properly and your skin safe. Here is the realistic guide.

The General Lifespans

  • Mascara: 3 months. It is the shortest-lived item in your bag — the dark, moist tube is the most bacteria-friendly environment in your kit.
  • Liquid foundation and concealer: 6 to 12 months. If it separates, smells off or applies patchy, it has finished its career.
  • Lip gloss and lipstick: 12 to 18 months. A change in smell, sticky texture or uneven pigment is the signal.
  • Powders, blush and eyeshadow: 18 to 24 months. They last longest, but crumbling or a waxy film means it is time.

The Signs That Override Any Timeline

  • Any change in smell — an off or waxy scent means the formula has degraded.
  • Separation or clumping that persists after shaking or wiping.
  • Irritation you cannot explain. If a familiar product suddenly stings or creaks your skin out, retire it — no matter how new it is.
  • Anything you used while ill, especially lip products and eye products, should be replaced rather than risked.

Tools Age Too

Brushes last for years with proper care, but they need weekly washing — residue and bacteria transfer straight back onto your skin otherwise. Sponges are different: they should be replaced every one to three months, because their dense foam holds onto product far more stubbornly than brush bristles. A clean set of brushes, from the Foundation Brush to the Concealer Brush, keeps both your makeup and your skin in better condition.

How to Make Products Last Longer

  • Never pump mascara in and out — it pushes air into the tube and dries the formula out early.
  • Keep lids closed tightly and store products cool and out of direct light.
  • Wash your hands before applying with fingers, and decant creams with a spatula or clean tool rather than dipping in repeatedly.

Final Word

Replacing makeup on time is one of the cheapest ways to protect your skin and improve every application. Mark the day you open a product, trust your nose over the calendar, and let fresh formulas and clean tools do the work.

Cruelty free

Free shipping over £30

Secure checkout

30-day returns on unopened items