Matte Liquid Lipstick 101: How to Apply Shade Me In for a Flawless Finish

Matte liquid lipstick is one of the most powerful tools in your makeup bag — bold, long-lasting, and endlessly flattering. But it can also be unforgiving if applied incorrectly. The Brittany Cosmetics Shade Me In matte liquid lipstick range is designed to deliver a flawless, velvety finish with serious staying power. Here's everything you need to know to apply it like a pro.

Why Choose Shade Me In?

The Shade Me In collection features a stunning range of liquid matte shades — from everyday nudes to bold statement colours. Each shade is formulated to dry down to a comfortable, non-drying matte finish that lasts for hours without fading or feathering. Whether you're heading to the office or a night out, Shade Me In has a shade for every occasion.

The Shade Me In Collection

  • 18th Birthday — a soft, wearable pink perfect for everyday wear
  • Feel Ironic — a cool-toned mauve for a modern, editorial look
  • Girls Night — a bold, deep berry for a dramatic evening look
  • In Autumn — a warm, earthy terracotta inspired by autumn leaves
  • Love Story — a classic red for timeless, confident glamour
  • On Fridays — a fun, vibrant shade for end-of-week celebrations
  • Valentina — a romantic, deep rose for special occasions

How to Apply Shade Me In for a Flawless Finish

Step 1: Prep Your Lips

Matte formulas cling to dry patches, so prep is essential. Exfoliate your lips gently, apply a thin layer of lip balm, and blot off the excess. This creates a smooth, even base for your lipstick.

Step 2: Line Your Lips

Lip liner is non-negotiable with matte liquid lipstick. It prevents bleeding, defines the shape, and helps the formula last even longer. Choose a liner that matches your Shade Me In colour and line both the outer edges and fill in your lips completely.

Step 3: Apply from the Centre Out

Use the doe-foot applicator to apply Shade Me In starting at the cupid's bow, then work outward to the corners. Apply to the lower lip in one smooth stroke. Don't overload the applicator — a thin, even layer dries more evenly and lasts longer than a thick application.

Step 4: Let It Dry

This is the most important step! Keep your lips slightly parted and avoid pressing them together for 60–90 seconds while the formula sets. Moving your lips before it's dry can cause creasing or uneven coverage.

Step 5: Clean Up the Edges

Use a small concealer brush dipped in concealer to sharpen the edges for a crisp, precise finish. This elevates the look from good to professional.

Pro Tips for Long-Lasting Wear

  • Apply a very thin layer — less is more with matte liquid lipstick.
  • Avoid oily foods and drinks that can break down the formula.
  • If your lips feel dry, apply a tiny amount of clear lip balm to the centre of your lips only — this adds comfort without ruining the matte finish on the edges.
  • Touch up with a lip liner rather than reapplying the full lipstick to maintain the look throughout the day.

How to Remove Shade Me In

Matte liquid lipstick is long-wearing, so use a dedicated makeup remover or micellar water on a cotton pad. Hold it against your lips for a few seconds before wiping to break down the formula gently without tugging.

Ready to find your perfect matte shade? Shop the Shade Me In collection at Brittany Cosmetics today.

Back to blog