How to Apply Eyeshadow for Beginners – Easy Summer Looks

Close-up of a fluffy brush blending warm brown eyeshadow into the crease over a soft peach eyelid colour

Start an eyeshadow look with one colour and a small amount of product. Once you are comfortable with placement and softening edges, add another shade or a reflective accent if you want it. A beginner look does not need a large kit.

Choose Colours and Tools

Compare the actual shade photos in our eyeshadow palettes. The Glossy Glam listing is one option to explore. Choose a suitable placement brush and a blending brush for the tasks you want to practise.

Step 1: Read the Application Guidance

Use products intended for your planned eye-area placement. Eye primer is optional and formula-dependent; do not automatically substitute any concealer on the lid or expect primer to guarantee all-day wear.

Step 2: Place Your Main Colour

Apply a small amount to the lid with controlled movements. You can choose a neutral or brighter colour. Follow the product directions for the applicator and whether it should be used dry.

Step 3: Soften an Edge

Use a suitable clean blending brush to diffuse the boundary where you want a softer effect. Keep the main colour visible rather than blending repeatedly until it disappears.

Step 4: Add Depth If Desired

Try a little deeper colour towards the outer lid or another area you want to define. Check with your eyes relaxed and open before building more. A fixed V shape is not required for every eye.

Step 5: Choose Optional Reflection

If you want shimmer or sparkle, check the product's permitted placement and application method. Do not assume glitter belongs at the inner corner or waterline, or that a damp brush is suitable for every shade.

Step 6: Assess the Finished Look

Check in good light and decide whether you want more colour, liner or mascara. Follow each additional product's instructions. Extra face powder or a waterproof label is not a universal method for keeping eye makeup unchanged.

Colour Ideas to Explore

Try a peach-toned wash, a rosy look, a brown-toned smoky edge or another colour family you enjoy. These are styling options, not a claim about what is trending in a particular year.

Explore Eyeshadow Brushes

Compare the Oblate Eyeshadow Brush for placement and Blending Eyeshadow Brush for softening edges. Browse eye brushes for smaller-scale tasks.

Cruelty free

Free shipping over £30

Secure checkout

30-day returns on unopened items